34 B2B sales tools you need to check in 2025

B2B Sales Tools


1. Data Enrichment and Lead Generation Tools

Accurate data is the foundation of successful outbound sales. These tools help you build and maintain high-quality lead lists.

Clay: This game-changing tool enriches your data by automating lead generation and keeping contact information up to date. Clay transforms outdated databases into actionable resources, ensuring your sales team targets the right prospects.

Cognism: With a robust database of verified mobile numbers and business emails, Cognism enables effective outreach, increasing your chances of connecting with decision-makers.

Kaspr: Kaspr simplifies lead generation with real-time data verification and CRM integration, ensuring your team always works with accurate information.

Leadfeeder: By tracking website visitors and revealing their behavior, Leadfeeder turns anonymous traffic into actionable leads, giving you insights into who’s visiting your website and why.

Lead Forensics: Similar to Leadfeeder, Lead Forensics uncovers anonymous website visitors and provides detailed insights to help your sales team identify warm leads quickly.

Commonroom: For teams looking to tap into community engagement for lead generation, Commonroom identifies key contributors and emerging trends within online communities, offering a new way to find and nurture potential leads.

Prospeo: Prospeo is a tool that finds business email addresses for outreach. It offers 98% guaranteed deliverability, allowing users to find emails and mobile numbers from LinkedIn in one click. Prospeo also enables bulk operations from lists and performs email searches anywhere in your browser. It offers a free plan with 75 credits per month.

2. Outreach and Engagement Tools

Personalized, consistent outreach is critical for converting leads. These tools help automate, manage, and optimize your outreach efforts.

Instantly: Designed for cold outreach, Instantly automates email campaigns, provides email warm-up capabilities, and ensures better deliverability for your sales emails.

QuickMail: QuickMail simplifies email outreach with automation features while focusing on improving deliverability to boost response rates.

Orum: Orum uses AI to streamline outbound calling, allowing sales teams to connect with prospects faster and more efficiently.

Maildoso: This email automation tool enhances personalization and helps improve engagement rates with intelligent email sequencing.

Smartlead: With intelligent lead generation and engagement tools, Smartlead helps identify high-quality prospects and improves overall outreach success.
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Twain: Twain is an AI-powered communication assistant designed to enhance outreach efforts. It helps users craft attention-grabbing sales messages and improve their overall communication with prospects. By analyzing draft messages, Twain provides real-time suggestions and improvements based on best practices.

3. Sales Intelligence and Analytics Tools

Understanding your prospects and optimizing your sales strategy requires data-driven insights. These tools offer advanced analytics and predictive intelligence.

Gong: Gong captures and analyzes sales interactions, delivering valuable insights that improve sales performance and identify coaching opportunities.

Usermotion: Tailored for B2B SaaS companies, Usermotion uses predictive lead scoring to identify accounts likely to buy, expand, or churn.

Kluster: Kluster enhances decision-making by providing AI-driven forecasts and real-time sales analytics.

4. Sales Engagement and CRM Platforms

Efficient engagement and robust CRM tools streamline communication and nurture relationships.

Salesloft: Salesloft provides a suite of sales engagement tools, automating workflows and improving communication with prospects.

LeadSquared: This platform offers comprehensive lead tracking, segmentation, and engagement tools, aligning sales and marketing efforts.

Flowla: Flowla offers client-facing workspaces for sales and onboarding. It provides interactive, personalized spaces for sales and customer success teams and their buyers, aiming to win deals and onboard clients efficiently. Flowla allows users to manage any revenue process in their pipeline, from sales to renewals, end-to-end

5. Communication and Collaboration Tools

Seamless collaboration and communication ensure your sales team stays aligned and responsive.

Slack: Slack centralizes team communication, integrates with various sales tools, and ensures teams stay on the same page.

Zoom: Essential for sales meetings and demonstrations, Zoom enables face-to-face interactions, fostering stronger connections with prospects.

6. Content Creation and Presentation Tools

Engaging content helps your sales team stand out and communicate more effectively.

Vidyard: This tool allows sales reps to create personalized video messages, adding a human touch to outreach.

PandaDoc: PandaDoc simplifies document creation, collaboration, and e-signatures, accelerating the sales process.

Seismic: With content management and analytics features, Seismic enhances sales enablement and boosts seller performance.

7. Email and Signature Management

Email remains a cornerstone of outbound sales. These tools help optimize email communications.

Mailtastic: This tool turns employee email signatures into a marketing channel, promoting events, offers, and campaigns.

Lavender: Lavender is an AI email assistant that helps users write better emails faster. It provides real-time suggestions to improve email content, ensuring messages are clear, concise, and engaging. Lavender integrates with various email platforms, making it a versatile tool for sales professionals aiming to enhance their email outreach.

8. Customer Relationship Management and Scheduling Tools

Streamlining customer interactions and lead management is vital for sales efficiency.

Drift: Drift’s conversational marketing tools engage prospects in real-time through chatbots and personalized interactions, improving lead conversion rates.

Chili Piper: Chili Piper automates meeting scheduling and lead routing, ensuring no inbound lead is missed.

9. Proposal and Contract Management Tools

Simplify the proposal and contract process with these tools.

GetAccept: This platform facilitates proposal creation, e-signatures, and analytics, streamlining digital sales workflows.

10. Digital Content Creation Tools

Stand out with personalized, interactive content for lead generation.

Turtl: Turtl enables the creation of engaging, personalized digital documents that captivate your audience and drive leads.

11. Social Media and Market Intelligence Tools

Stay ahead of industry trends and understand your competitors with these tools.

Meltwater: Meltwater’s social listening and media monitoring tools provide valuable insights into market trends and competitor activities.

12. Outreach Automation Tools

Automating repetitive tasks lets sales teams focus on building relationships.

Outreach.io: Outreach.io is a powerful sales engagement platform that automates multi-channel outreach, improving efficiency and results.

13. Gifting and Customer Appreciation Tools

Strengthen relationships and stand out with personalized gifts.

Reachdesk: Reachdesk scales personalized gifting, making it easy to appreciate customers and support marketing strategies.

Huggg: Huggg simplifies sending thoughtful, personalized gifts to employees and clients, enhancing engagement and appreciation.

14. Sales Performance Management Tools

Optimize sales cycles and boost performance with cutting-edge tools.

trumpet: trumpet creates auto-personalized microsites to centralize buyer journeys, shorten sales cycles, and improve the customer experience.

Final Thoughts

For outbound sales teams, success depends on having the right tools for every stage of the sales process—from lead generation to engagement, analytics, and closing deals. By incorporating tools like Clay, Commonroom, Outreach.io, and Gong, your team can work smarter, not harder. Evaluate your sales goals, identify gaps in your current processes, and invest in tools that align with your strategy. These tools aren’t just software—they’re your sales team’s competitive edge.

Remember. Selecting the right tools only won't bring you deals.

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